It’s no longer a viable option for legal professionals in Phoenix, Arizona to avoid social media or even blogging. If your firm isn’t interacting online and doesn’t have an online presence, and the attorney down the street does, you are missing an opportunity to market your firm and your services in a way, and in a place, in which your potential clients gather. Social media ideas for legal professionals begins with understanding professional standards so you can align you firm with best practices.
As with any profession, there are specific business practices to which the firm must adhere. That is nowhere as true as in the legal profession. An attorney or court reporter must never share information that could be construed as legal advice or legal opinion online. Likewise, divulging sensitive information must be carefully considered, if not altogether avoided.
Here are our best practice tips and social media ideas for legal professionals
Posting articles and information from credible sources on your social media pages and your blog as you’re building your brand and making connections will help improve your credibility and provide content for search engines to better understand who you are and what you do.
Being online, having a website and being active on social media is an ideal way to build your brand. Brand building keeps you front of mind for the time when a reader needs to reach out to you for a legal matter. Brand building doesn’t mean constantly selling to your followers but becoming a thought leader in your industry.
Don’t friend or add everyone you know. Be selective. Set your privacy settings to the highest levels so that your personal information isn’t being shared with the public. If you have a personal page, be cautious about what you share and what you say.
Never share advice.
You never want to share what can be construed as a legal opinion or advice. Never talk about an ongoing case unless it’s already been covered by a major news source or is already public information.
This should go without saying, but it is important to keep in mind that ethics matter online as well as in the courtroom or your office. Anything you say can, and probably will, be used against you.
If you’ve decided to put your law firm on social media and to start blogging for your Phoenix, Arizona firm, one of our final suggestions is to be consistent. If you add social media and marketing to your overall marketing strategy, be consistent and complete all of your social media profiles fully.