It?s that time of year when people start looking back to see what they have accomplished and where they failed. What I?ve found over the years is that while it?s worth it to make a New Year?s resolution, it?s just as important to set reasonable goals. That?s because it?s too easy to look back and beat yourself up over missing a goal that you have the power to change.
Life is full of change.
Whether it?s your personal journey or business development, there?s one thing we can count on and that is change. We can make all the plans we want, including resolutions, but life can get in the way of reaching our goals.
Here?s the wild part about life that I?ve learned over the years. It?s that we can get in our own way when it comes to facing challenges and meeting goals.
When it comes to managing a court reporting firm or other business, we set the bar high with what often becomes unachievable goals. We want to lose 30 pounds in a month or double our income in six months. The problem is that we don?t have a plan and even when we do have a plan, life gets in the way or we get in the way of progress.
Make a new year?s resolution.
To avoid this messiness of making but not achieving what we desire, it?s important to make reasonable resolutions. Let?s take the goal of doubling income as an example.
- How many clients do you need to reach that income goal?
- What does it take to turn a prospect into a client?
- How many hours does it take to serve X new clients?
You may find that to reach your goal you and your team would have to work around the clock which is unreasonable. Even if it?s possible to achieve the goal, do you have the team in place to serve those clients? It?s likely the answer is no and you need to go back and re-work your plan. Don?t be discouraged. This is an exercise in setting achievable goals.
Rather than ONE BIG GOAL, set small goals that ultimately get you to where you want to be this year and in the future.?
- Do you need a marketing strategy to attract and sign new clients?
- Once they sign with your firm, what?s the process for onboarding?
- Do you have the team to support the growth?
By breaking your new year?s resolution into bite size pieces, you will find you?re achieving more than you even planned! So yes, it?s worth it to make a New Year?s resolution. If the plan is to increase your caseload, Herder and Associates is here to help with depositions and more. Contact our Phoenix office today.
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